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Peacock Nabs NFL Rights to First Streaming-Exclusive Playoff Game

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variety.com

Todd Spangler NY Digital Editor NBCUniversal’s Peacock will have the first-ever exclusive livestreamed NFL playoff game in the U.S.

next season — which won’t be available on traditional TV, except in the two teams’ local markets. Peacock will present an NFL Wild Card Playoff game in primetime on Saturday, Jan.

13, 2024, starting at 8 p.m. ET under a deal announced by NBCU and the NFL. The Peacock-exclusive Wild Card game will immediately follow a late afternoon NFL Wild Card Playoff game on NBC and Peacock (4:30 p.m.

ET on Jan. 13). With the two Saturday NFL Wild Card games and a Sunday primetime NFL Wild Card game (on NBC and Peacock), NBCU will be the first media company to present three NFL playoff games in a single weekend.

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