‘Paul’s Boutique’ intersection officially renamed Beastie Boys Square

nme.com:

Beastie Boys Square.The cover of the 1989 album features the intersection of Ludlow and Rivington on the Lower East Side.A decade ago, a campaign was launched to name the area after the band, but it was rejected by a community board in New York.Last year, it was then confirmed that the campaign was finally successful and Beastie Boys Square would become a reality.On Saturday (September 8), the band were honoured at a ceremony at the location, and Ad-Rock and Mike D both spoke at the event.“Thank you [to New York] for teaching us what to look at, what to listen to, what to wear, how to love, how to live,” Ad-Rock said to the crowd. “It makes me really happy to know that some kid on the way to school 50 years from now is gonna look up and say, ‘What the fuck is a Beastie Boy?

Why do they get a square?’”Mike D added: “We could not have become what we became without growing up in New York City.”Historic day in NYC!Beastie Boys Square Unveiling! #BeastieBoys #BeastieBoysSquareWow!

pic.twitter.com/22E09FLw3N— Gili Getz #SaveMasaferYatta (@giligetz) September 9, 2023Tune in now to the #BeastieBoys Square unveiling celebration in NYC on @YouTube: https://t.co/UBFCeYZrNV pic.twitter.com/mC62NKryga— Beastie Boys (@beastieboys) September 9, 2023Live at the Paul’s Boutique party to celebrate the street naming of Beastie Boys Square…!!

pic.twitter.com/VoGAnWJfXJ— Marcus Baram (@mbaram) September 9, 2023Ended up with the single greatest #BeastieBoys dedication spot of all time: My corner is now Beastie Boys Square.