Paramount’s Presentation Is Loaded With Big Reveals – and Tough Love From Chris Aronson
thewrap.comTeenage Mutant Ninja Turtles: Mutant Mayhem,” prompting the film’s writer-producer Seth Rogen to joke that it was “quite appropriate” to see a Hollywood exec doing that.
But after delivering the pizza to the audience, Aronson gave a brief speech in which he thanked movie theaters for helping make movies like last year’s record-breaking “Top Gun: Maverick” possible.
But he also challenged them to introduce strategies that will make moviegoing more affordable for customers. Specifically, Aronson wants studios to introduce variable pricing, selling tickets for some non-tentpole movies at matinee prices for all screenings.
This was a strategy that Paramount experimented with earlier this year with the comedy “80 for Brady” which grossed just under $40 million at the box office“We can’t create any friction that prevents audiences from coming to see our movies in your theaters.
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