Sunday saw the second biggest U.S. audience of the Paris Olympics so far with more than 35M viewers tuning in across NBC, Peacock and other platforms.
That’s more than double the comparable Sunday audience for the Tokyo Games (17.4M cross-platform viewers), headlined by medal-worthy performances from Noah Lyles, Suni Lee, and Bobby Finke.
Sunday’s coverage was streamed by 4.5M viewers on Peacock and NBCU digital platforms alone, according to the company. This year’s Olympics couldn’t be going any better for NBCU, as the Summer Games have been raking in huge audiences daily.
Beginning with the opening ceremony, the 10-day total audience delivery is around 33M viewers across the combined live Paris Prime (2-5 p.m.
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