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NFL Boss Roger Goodell, Shannon Sharpe Talk Sunday Ticket, Katt Williams & YouTube’s “Different Perspective” On Dominant U.S. Sport

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deadline.com

NFL Commissioner Roger Goodell and Hall of Fame player-turned-media-personality Shannon Sharpe talked about the league’s embrace of YouTube and Sharpe’s experience as a creator.

The pair appeared onstage at YouTube’s Brandcast event for advertisers in New York. Goodell said the 2023 season was “fantastic” for a number of reasons, but “the best thing was the launch of YT.

It was flawless … they brought our game to the fans in a fresh way.” YouTube took over the rights to Sunday Ticket last year after it had been exclusive to DirecTV for 29 years, paying a reported $14 billion in the deal.

The tech giant incorporated product innovations like Multiview and also integrated creators into behind-the-scenes programming by its media arm.

Read more on deadline.com
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