Netflix Reports Mixed Earnings as Subscribers Grow to 232.5 Million
thewrap.comsaid the company expected that advertising could one day account for 10% of Netflix’s revenue, or around $3 billion. The company has also sought to tighten up on password sharing in an effort to persuade free-riders to start paying for their own subscriptions, another potential source of revenue growth.
Netflix’s add an extra member feature, which launched in Latin America in March 2022, was expanded to Canada, New Zealand, Portugal and Spain in February.
The company also unveiled an “add a home” option in August, which asked users in the Dominican Republic, Honduras, El Salvador and Guatemala to pay an extra $3 monthly fee if they stream through a TV or TV-connected device located outside a primary household.
The password-sharing crackdown will roll out in the U.S. during the second quarter.Additionally, the company said it would be shuttering its DVD business after 25 years, shipping the final discs to customers on September 29.
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