Netflix Korea Chief Don Kang On Where The Streamer Is Spending Its $2.5 Billion In The ‘Squid Game’ Nation & Recent Industry Controversy – Mipcom Cannes Special
deadline.comWhen Netflix announced in April that it’s planning to spend $2.5 billion on Korean content across the next four years, on top of the more than $1 billion already spent since 2016, it made the world sit up and take notice.
In many ways, spending heavily in Korea is a no-brainer. Netflix has already had a global breakout Korean hit with Squid Game, followed by a slew of shows that may not have reached the same dizzy heights but are still international hits such as period zombie drama Kingdom, supernatural thriller Hellbound, Extraordinary Attorney Woo, about a female lawyer on the autism spectrum, revenge saga The Glory, and survival game show Physical: 100.
Of course, Netflix is not the only global streamer in the Korean content game, but it was arguably the first to spot its international potential.
On a recent trip to Seoul, Netflix co-CEO Ted Sarandos said that 60% of its global members have sampled Korean content and that Korean series and films have reached the Netflix Top 10 in more than 90 countries.
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