Authentic Brands Group Forms Authentic Studios Full-Service Production House
likeness rights to celebrities like Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal and David Beckham.Authentic Studios aims to craft varied media content (film, television, streaming, etc.) from its four core labels: Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios and Authentic Productions. Authentic Studios hopes to find new material to develop and produce, as well as participate in co-production and financing opportunities with third parties, around their content.“Authentic Studios is unique in its ability to leverage Authentic’s in-house roster of brands and a deep catalog of IP to develop and produce content in all forms with 360-rights control,” Authentic Studios President Colin Smeeton said.