Netflix is squeezing back video bit rates to reduce the strain on bandwidth-stressed networks worldwide, starting in Europe and the U.K.
But the company is telling customers in affected regions that, technically speaking, they’ll still be able to stream HD and even Ultra HD content — just that the video won’t look as good.
Netflix is targeting a temporary 25% reduction in overall bandwidth consumption to ease overloaded networks during the coronavirus crisis, responding to a plea by the European Union.
The company this week started the cutbacks in Italy and Spain, where networks have been the hardest hit, and “we’re now deploying this across the rest of Europe and the UK,” Ken Florance, Netflix’s VP of content delivery, wrote in a blog post
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