Netflix will use CBS Sports as producer for the two National Football League games the streamer is carrying this Christmas.
The Wall St. Journal reports the one-year deal with CBS Sports is only for the production of the games, and doesn’t include selection of the on-air talent.
While that doesn’t rule out use of CBS announcers, Netflix may opt to put its own stamp on the game with different choices, the WSJ reports.
CBS will receive a production fee for the two games, as well as promotional spots for its own programming. CBS will also receive ad inventory in the broadcast coverage of the games in the local markets of the competing teams.
Read more on deadline.com
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