MPA Introducers New Anti-Piracy PSAs That Show Personal Risks Users Face When Streaming Illegal Content
deadline.comThe Motion Picture Association is taking a more personal approach to its latest campaign against piracy. They trade association, along with two other groups, today is launching a new public service campaign aimed at curbing streaming piracy by warning that accessing infringing movies and TV shows can expose users to malware and identity theft.
In a 60-second spot, a couple settle in for the evening on their couch, locking their doors and cuddling up before the TV. The husband aims the remote at the TV and tells his wife, “Check this out,” as the movie starts playing. “I didn’t even know this was out yet,” she tells him. “It’s not, but I have a ways,” he says. “You sure that’s safe?” she asks him. “I have a VPN.
We’re good,” he says. Then the camera goes to a wide shot of their living room, as burglars start rifling through their home, but they are oblivious to it. “When you pirate content, you are inviting in dangers you can’t event see, like exposing your devices to malware, putting your personal information at risk or surrendering your privacy,” the narrator warns.
Another 30-second spot features Jim Mancuso, director of the National Intellectual Property Rights Coordination Center, watching a crime drama on his phone and warning viewers, “If you watch pirated films and TV shows, you could be exposing yourself to credit card fraud, malware or worse.” Watch the new anti-piracy PSAs.
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