NBCUniversal Creates Inaugural Umbrella ‘FYC House’ Activation For Broadcast Network, Peacock, Bravo, E! And USA Emmy Campaigns
deadline.comEXCLUSIVE: In case you had any doubt that Emmy season is back live and in person you can rest assured networks, studios, and streamers are pulling all the stops out and creating go-to destinations with all kinds of interactive opportunities for voters.
It is a trend that’s growing. Yesterday we broke the news of Netflix’s FYCSEE plans and month long activation at Raleigh Studios.
Amazon, Warner Bros. , Disney, and others are also diving in too with their own creative ways to get people out of the house.
And now a new entrant in terms of taking over a space and inviting voters into it is coming on the scene for this kind of campaigning innovation.For the first time NBCUniversal is jumping into the action and creating a single massive Emmy showcase for their umbrella of platforms from Peacock and NBC to Bravo, E!, and USA Network, each competitors in the awards space respectively, by taking over a large Hollywood venue beginning May 18 and continuing for a solid week through May 25.“We are creating immersive IP experiences and leaning into our superpower behemoth umbrella of content across broadcast, cable, our studios and streaming.
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