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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Pivoting’ Canceled By Fox In Nail-Biter After One Season

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deadline.com

Fox’s Pivoting will not be returning for a second season. The surprising cancellation comes after lengthy negotiations between the network and studio Warner Bros Television.Pivoting, starring Eliza Coupe, Ginnifer Goodwin and Maggie Q, had been considered a strong bet for renewal.

A favorite of the Fox brass, the show had a rare 100% on Rotten Tomatoes as one of the best reviewed new broadcast series and also was a strong performer on Hulu, which the network has been able to monetize.In the immediate aftermath of the cancellation, there is the inevitable finger-pointing, with each side feeling that they did all they could to secure a renewal.According to some sources, Fox was high on Pivoting and gave the single-camera show a conditional renewal, contingent on the series moving from Los Angeles to Vancouver to save money, which was a no-go as the stars could not uproot their families.

Additionally, there was reportedly a second attempt by the network to renew the series by asking for a substantial reduction of the license fee, which also was unsuccessful as the studio could not find a way to do it.According to other sources, Fox showed intent to renew Pivoting but did not make a strong push to secure it.

And while Hulu revenue has been helping Pivoting, I hear the network has been looking past that as the pact is set to expire next year and its future is unclear.The demise of Pivoting underscores the challenges of the broadcast model and the pressure declining linear ratings are putting on renewal negotiations, especially with outside studios.

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