NBCUniversal Creates Inaugural Umbrella ‘FYC House’ Activation For Broadcast Network, Peacock, Bravo, E! And USA Emmy Campaigns
EXCLUSIVE: In case you had any doubt that Emmy season is back live and in person you can rest assured networks, studios, and streamers are pulling all the stops out and creating go-to destinations with all kinds of interactive opportunities for voters. It is a trend that’s growing. Yesterday we broke the news of Netflix’s FYCSEE plans and month long activation at Raleigh Studios. Amazon, Warner Bros. , Disney, and others are also diving in too with their own creative ways to get people out of the house. And now a new entrant in terms of taking over a space and inviting voters into it is coming on the scene for this kind of campaigning innovation.