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Brian Steinberg-Senior audience outbreak president Brian Steinberg-Senior

NBCU Lures Senior Nielsen Exec Kelly Abcarian to Oversee Measurement for Advertisers

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variety.com
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Brian Steinberg Senior TV EditorNBCUniversal said it hired a senior executive from Nielsen to oversee new efforts to help advertisers measure their commercials’ reach and effectiveness amid an outbreak of new tensions between the TV networks and the large measurement company.Kelly Abcarian was named executive vice president of measurement and impact at NBCU’s ad-sales unit, charged with helping advertisers find ways to gauge how many consumers their marketing efforts reach across NBCU’s portfolio of media properties.

That task has taken on new importance for Madison Avenue as more consumers migrate from linear TV to streaming, on-demand video — and as companies like NBCU seek better pricing for ads that run on streaming-video venues..

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Brian Steinberg-Senior Exec Kelly-Abcarian audience outbreak president
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