Brian Steinberg Senior TV EditorBig advertisers like General Motors and Target say they intend to pay more attention to Black-owned media outlets.
Now Interpublic Group, one of the nation’s biggest advertising companies, intends to follow suit.Interpublic’s large Mediabrands media-buying unit said Friday it expected to spend “a minimum of 5%” of its clients’ ad budgets in Black-owned media by 2023, the latest in a series of efforts by big advertisers and Madison Avenue agencies to correct decades of disparity between what is spent in traditional mainstream media and what is allocated for media outlets owned by entrepreneurs from a variety of backgrounds.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.