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Brian Steinberg-Senior Coronavirus audience pandemic Brian Steinberg-Senior

Nielsen Rejects Demand From Major Networks for Coronavirus Ratings Audit

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variety.com
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Brian Steinberg Senior TV EditorNielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints that Nielsen has undercounted viewers during the pandemic lockdown period.In what would appear to be a rebuke to demands that the TV-ratings giant submit its recent audience measurement to an independent review by consultant Ernst & Young, Nielsen said Friday that it already is examined regularly by the Media Rating Council.

That industry organization has maintained media research standards for decades and its membership includes most major media companies, media buying agencies and many big advertisers such as Walgreens, Unilever and Procter & Gamble.

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Brian Steinberg-Senior Coronavirus audience pandemic
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