Todd Spangler NY Digital Editor If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
NBCUniversal is leaning into video shopping in a new deal with TalkShopLive. Under the partnership, NBCU and TalkShopLive plan to create shoppable livestreams featuring top talent from the media company’s properties, who will pitch sales of music, books, merchandise and more.
The pact kicks off Thursday, Aug. 22, when both TalkShopLive and NBCU’s E! Online will simulcast a livestream with Paris Hilton for her new album, “Infinite Icon.” On the livestream, Hilton will discuss the making of the album — and viewers can purchase autographed copies of the CD and vinyl versions of “Infinite Icon,” set to officially drop Sept.
6. Additionally, signed bookplates of her best-selling book “Paris: The Memoir” will also be available for purchase. The livestream starts at 8 p.m.
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