Box office analytics firm EntTelligence which is monitoring 13.5 million seats in over 100K showtimes for Sunday’s National Cinema Day is currently seeing that day’s presales outstripping Saturday by more than 700%.
The second annual National Cinema Day will see all movies on Sunday selling for $4, for all showtimes and formats. Last year’s National Cinema Day brought in an attendance of 8M, but that was on a Saturday last year, and it was during Labor Day weekend when there weren’t many marquee films.
Saturday last year repped 76% of the Friday-Sunday 10.5 million admissions for Sept. 2-4, 2022. The questions this year on National Cinema Day, which is driven by the National Association of Theatre Owners, is will the box office be flat from Saturday to Sunday?
Also, with more premium fare out there like Barbie, Oppenheimer, Gran Turismo and Blue Beetle, will the box office truly see a huge surge on Sunday.
Read more on deadline.com
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