Music fans and artists hit back as Spotify CEO claims “the cost of creating content” is “close to zero”
nme.comSpotify’s CEO, after he claimed that “the cost of creating content” in today’s world is “close to zero”.Daniel Ek, the CEO of the streaming giant, sparked backlash following the comments he made yesterday (May 29) – implying that it is easier and more affordable than ever to create “content” thanks to modern technology.Writing on X/Twitter, he shared an update which read: “Today, with the cost of creating content being close to zero, people can share an incredible amount of content.
This has sparked my curiosity about the concept of long shelf life versus short shelf life.”He continued: While much of what we see and hear quickly becomes obsolete, there are timeless ideas or even pieces of music that can remain relevant for decades or even centuries.
For example, we’re witnessing a resurgence of Stoicism, with many of Marcus Aurelius’s insights still resonating thousands of years later.”In the update, Ek also went on to debate what is being created now that will “still be valued” after centuries.“This makes me wonder: what are the most unintuitive, yet enduring ideas that aren’t frequently discussed today but might have a long shelf life?
Also, what are we creating now that will still be valued and discussed hundreds or thousands of years from today?” he added.Today, with the cost of creating content being close to zero, people can share an incredible amount of content.
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