Moviegoers Falling In Love With ‘It Ends With Us’: Blake Lively Pic Banking $7M In Thursday Previews – Box Office
deadline.comIt’s going to be a really special weekend at the box office, the kind that studios pray for, pine for, and wish for. For out of the blue, a feature adaptation of a femme driven novel,Colleen Hoover’s It Ends WithUs,has a shot at possibly undermining Disney/Marvel Studios’ Deadpool and Wolverine in its third weekend; another classic girls against boys on the marquee ala Oppenheimer and Barbie (in demo draws that is).
Tonight, industry sources tell us that the Blake Lively starring feature has racked up $7M in previews that began at 2PM today.
That figure isn’t that far from the pre-Covid previews cash of Fifty Shades of Grey which posted $8.75M in previews and went on to a $30.2M Friday and $85.1M opening weekend.
The Justin Baldoni starring and directed Wayfarer co-financed feature is also near the $7.5M previews of 2008’s Twilight which posted a $35.9M opening day and $69.6M opening weekend.
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