Melissa Sun Named SVP, Purpose At Rosenfield Media Group

deadline.com:

EXCLUSIVE: Public Relations and marketing vet Melissa Sun has joined Rosenfield Media Group (RMG PR) as SVP, Purpose.

The addition of Purpose joins RMG PR’s existing divisions that focus on Entertainment, Business, Sports and Live Events. Sun counts close to two decades of experience in agency and in-house comms and marketing roles.

She will spearhead the new RMG PR division that will focus on representation of non-profits, brands, talentand entertainment companies who live and activate within the social impact and political space.

This includes brand communications, media strategies, talent and partner activations, and special projects (ie: building advisory councils and covert campaigns).Sun brings over to RMG PR an impressive roster that includes Sierra Club, the largest environmental org in the US; Good Energy, the climate script consultancy; Beyond Advisers, the social impact architectsbehind The Clinton Foundation and Will & Jada Smith Family Foundation; United Nations Association of New York, and more.Sun will work closely with RMG PR ‘s Amanda Brocato to expand the company’s slate of purpose-driven events that already features Daymond John’s “Black Entrepreneurs Day”; Shaquille O’Neal Foundation’s “The Event”; and the University of Texas’ “Ransom Center Gala.” Sun also has an eye to cultivate RMG PR’s purpose-driven entertainment clients that include tv, film, podcasts, and production companies. “As we aggressively look to diversify our suite of services, developing a division whose only goal is representing clients who work to make the world a better place was at the top of the list,” said RMG PR CEO Zachary Rosenfield. “Melissa was the only name we considered for this role given her tremendousreputation