Brian Steinberg Senior TV Editor A group of blue-chip advertisers said they were pulling their promotions from the social-media outlet X in the wake of a recent anti-Semitic remark posted by the venue’s owner, Elon Musk.
A Lionsgate spokesperson said Friday that the entertainment company “has suspended advertising on X because of Elon Musk’s recent antisemitic tweet.” The move comes as Lionsgate is marketing the release of “The Hunger Games: The Ballad of Songbirds & Snakes,” the latest film in its “Hunger Games” franchise.
IBM earlier Friday said that it had “immediately suspended all advertising on X while we investigate this entirely unacceptable situation.” Musk on Wednesday indicated on X that he supported a statement posted by another user that suggested “western Jewish populations” were “coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.” Musk reposted the remark and added “you have said the actual truth.” Axios reported Friday that Apple, one of the industry’s most influential marketers, had also pulled its advertising from X.
The new round of Madison Avenue exits comes as the White House and the European Commission also took a hard stance against X on Friday. “We have seen an alarming increase in disinformation and hate speech on several social media platforms in recent weeks, and X is certainly quite effective of that,” the Commission said in a statement.
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