Korean Dramas Most Popular as Southeast Asia Adds 16 Million New Streaming Subscribers
variety.comNaman Ramachandran Korean dramas were the largest consumed online video content category in Southeast Asia in 2021, according to the latest analysis published by Media Partners Asia (MPA).The MPA report, titled Southeast Asia Online Video Consumer Insights & Analytics, also reveals that the popularity of Korean dramas were followed by local content, particularly Thai and Indonesian, with U.S.
content driven to third place in some markets. The report notes that the region added 16.2 million net new subscribers through 2021 with the total aggregate customer base reaching 36.6 million by the end of the year.
Indonesia and Thailand, the region’s two largest SVOD markets, contributed 75% to growth. Disney, Viu and Netflix remain Southeast Asia largest SVOD platforms with customer bases of 7.2 million, 6.5 million and 6.4 million, respectively.
U.S. series and movies accounted for 22% of Southeast Asian consumption, led by Netflix’s library and originals, and Disney’s franchises and kids content.
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