‘Teletubbies’ Licensor WildBrain Expands in Asia-Pacific, Opens Trio of New Offices
variety.comPatrick Frater Asia Bureau ChiefWildBrain CPLG, the agency and licensing arm of kids and family entertainment group Wildbrain, is to open three new offices in Singapore, Taipei and Seoul as part of a major expansion into the Asia-Pacific.
The licensing team which is part of WildBrain’s existing Shanghai operations will be expanded and renamed WildBrain CPLG China.Maarten Weck, EVP & MD of WildBrain CPLG, will lead the Asia expansion and be responsible for the management and growth of WildBrain CPLG’s team and business in the region.
WildBrain’s current licensing team in Shanghai, managed by Wei Jianbo, MD for China, will be integrated into WildBrain CPLG and expanded.
Wei will also continue to oversee WildBrain’s content business in China. WildBrain CPLG’s expansion into APAC is intended to build the agency’s portfolio by taking on local brands and licensors as new clients, as well as growing the opportunities in Asia for the company’s existing clients and brands.
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