Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
variety.comVariety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together more than 600 marketing professionals, executives, creators and influencers for a daylong event that examined all aspects of marketing as a discipline at a time of massive transition in the entertainment business.
Here are the highlights from the event, held April 24 at the Beverly Hilton. Marketing’s Social Impact on Sustainability Last summer, the movie “Barbie” took the world by storm—and especially social media.
Jay Tucker, executive director of UCLA’s Center for Media, Entertainment & Sports spoke with Lisa McKnight, chief brand officer at Mattel, about the impact the iconic doll with her millions of social media followers has had as well as her evolution. “We started on a journey to reground the brand in the original purpose that the founder had for Barbie: to inspire the limitless potential in every girl,” McKnight said.
After a lot of evolution and adding body diversity, ethnic diversity, different skin tones, eye color, hair fiber, physical abilities to the line today, Barbie is the most inclusive and diverse doll line in the world.
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