Kapital Entertainment Looks To Expand Beyond TV & Film With Hire Of Adam Werbach As Head Of Digital
deadline.comTech and social entrepreneur Adam Werbach has joined Aaron Kaplan’s Kapital Entertainment in the newly created position of Head Of Digital.
With his hire, the indie studio is launching Kapital Digital, a new division focused on digital content. Kapital plans to work with writer, director, actor and producer partners to create experiences and extend storytelling beyond traditional scripted and unscripted/documentary television and film.
Kaplan first met Werbach over a year ago when the producer was introduced to Werbach about joining the advisory board for an app Kaplan and Kapital’s longtime head of production Mike Lohmann had created during the pandemic.
That led to frequent conversations between the two about the convergence of tech and storytelling and entrepreneurial approaches to connecting with audiences. “There are so many opportunities to reach an audience, and all of us at Kapital are excited to work with Adam to find unique ways to tell stories and share experiences outside of our core scripted business,” Kaplan said.
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