IMAX & Hengdian Films Strike Deal For 20 New Locations In China
deadline.comIn yet another move to increase its footprint in Asia, IMAX is expanding its partnership with Hengdian Films via an agreement for 20 new IMAX with Laser systems across China.
This marks the largest deal for new IMAX systems in four years, reinforcing the strong demand among Chinese exhibitors and audiences for the premium experience with Hollywood and local content alike.
The new IMAX locations will be in Jingdezhen, Ulanqab and Zhangjiakou, all first-ever locations in China for IMAX. Additionally, new locations are set to open in Hangzhou, Guangzhou, Chengdu, Jiujiang, Hohhot and Yangzhou, with more to be confirmed.
The multi-theater pact comes after IMAX China delivered its highest grossing summer season ever at the box office. In 2023, IMAX has earned more than $18.4M with Christopher Nolan’s Oppenheimer repping 30% of the film’s opening weekend on less than 1% of Chinese screens.
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