Imax Expands In Southeast Asia Via New Pacts With Galaxy Cinema & Major Cineplex – CinemaCon
deadline.comEXCLUSIVE: Jumping on growth opportunities in Southeast Asia, Imax has entered into new agreements with Galaxy Cinema in Vietnam as well as Major Cineplex in Thailand and Cambodia.
In the former, Imax and Galaxy are partnering to bring the first-ever premium Imax with Laser systems to the market. Galaxy Cinema is Vietnam’s largest local chain and will build two new flagship locations, in Ho Chi Minh City and Hanoi, this year.
This marks the first partnership between Imax and Galaxy and will increase the large-format company’s presence from four existing systems to a total of six in the market.
It also marks the first new construction for Imax in Vietnam since 2019 and seeks to fulfill growing audience appetite for premium movie experiences. RELATED: CinemaCon 2023 – Deadline’s Full Coverage In Thailand, Imax is expanding its longstanding partnership with Major Cineplex for up to 10 new Imax with Laser systems.
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