Huel handed third advert ban by watchdog

manchestereveningnews.co.uk:

A watchdog has banned yet another advert for food supplement firm Huel for making unsubstantiated claims about how their product compares to fruit and vegetables.

A post on Huel's Instagram account, seen on April 3, featured company founder Julian Hearn claiming: "You've been told your whole life to eat greens and a lot of people can't get that amount of greens into their diet ...

We've taken a very broad range of greens, so you get a product which is equally good, or in my eyes better, but you get it substantially cheaper." The caption of the post read: "Superfoods to supercharge your health.

Huel Daily Greens is packed with ... gut-friendly probiotics. All the nutrients your body needs to thrive; Reduce tiredness and fatigue with 26 essential vitamins & minerals like iron; Excellent source of biotin and collagen to support smooth, healthy skin." READ NEXT: Sainsbury's issues fresh update amid major change for customers The Advertising Standards Authority (ASA) investigated the ad after receiving a complaint that took issue with the comparison between Huel's product and "greens", as well as the claim that Huel was "substantially cheaper" than an equivalent portion of greens.