This year has been filled with countless tributes to rap history, from live concerts with legacy acts to block parties hosted by New York City cop-in-chief Eric Adams (complete with a drone light show).
But more than a celebration of history, “HipHop50” is very much a marketing campaign. Case and point: the many splashy limited-edition vinyl releases tied into the anniversary.
Sony Music announced a partnership with labels like Get On Down and Vinyl Me, Please, as well as retailers like Target and Urban Outfitters, to press over 50 rap albums from their catalog to vinyl.
That campaign included the compilation “Raised By Rap: 50 Years of Hip Hop,” a motley and somewhat chaotic assortment of rap singles from Da Brat to Dead Prez to Doja Cat.
Read more on thefader.com
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