How Distributors Used Dog Promos, Knitting Matinées and Missing People Posters to Promote Aki Kaurismäki’s ‘Fallen Leaves’ Around the World
variety.comAnnika Pham Announced as the big comeback of veteran Finnish auteur Aki Kaurismäki, Cannes Jury Prize winner 2023 “Fallen Leaves” was one of the biggest Nordic successes worldwide between 2020-2023.
So what inspired release campaigns were used by arthouse banners in territories as diverse as Taiwan, Norway and the Czech Republic to widen Kaurismäki’s core audience and make him a cool name on social media?
The topic was explored Aug. 22 at the Europa Distribution panel, Around the World in 80 Minutes: The Distribution and Promotion of Nordic Films Internationally, hosted by New Nordic Films in Haugesund, Norway.
One of the highlights of the three-day Nordic market, the Europa Distribution panel was moderated by seasoned industryite Petri Kemppinen, founder of Good Hand Production, a consultant at Finland’s post-production house Totalpost and co-head of Baltic Event’s TV Beats.
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