Helen Skelton under fire from BBC bosses for breaking rules of her Morning Live contract

ok.co.uk:

Follow OK! on Threads here: https://www.threads.net/@ok_mag Helen Skelton is under fire from BBC bosses for breaking the rules in her Morning Live contract after posting an Instagram post with brand names, it has been reported.The Countryfile presenter, 40 took to Instagram this week to share details of her Morning Live outfits and tagged a number of brands behind the creations.

This included a striped shirt and trousers from the UK-based retailer Boden, along with a blue jumpsuit. Fans went wild for the stunning outfits worn by last year's Strictly Come Dancing star, but all the brand tags have since been removed as it was seen as breaking the BBC rules on promotions.

The rules reportedly read: "No on-air talent should promote products, goods, services or clothing they use." A BBC spokesperson told OK!: "Helen pays for the clothes she wears on the show and does not have relationships with the brands tagged, and she has now removed brand mentions from social posts linked to the programme." OK!

has contacted Helen Skelton's representatives for comment. The post which was edited over the weekend remains on Helen's Instagram with the caption: "Thanks for letting me join in @bbcmorninglive….