Former Banijay UK Boss Advising Channel 4 On In-House Productions
deadline.comEXCLUSIVE: The former UK chief of one of Europe’s biggest production giants has been drafted in by Channel 4 to advise on the formation of its in-house productions unit.
Lucinda Hicks, who left her Banijay UK CEO post two years ago, will be consulting with Channel 4 two days per week over the coming months to help with the network’s strategy to seek “diversified revenue streams,” which includes in-house productions and comprises part of its Fast Forward blueprint.
CEO Alex Mahon is understood to be keen to have a fleshed-out plan in place by the end of this year depending on the success of the media bill currently making its way through parliament.
Reporting into Chief Operating Officer Jonathan Allan, Hicks is working closely with Mahon and content boss Ian Katz on the plans.
Read more on deadline.com