WISN 12 in Milwaukee, where Rivers earned the distinction of being the city’s first Black film critic on television in 1979, announced his death on Wednesday.The announcement applauded the Marquette University graduate for contributing “segments for the nationally syndicated PM Magazine, which he said helped Milwaukee go beyond stereotypes.”His sister, Betsy Rivers, later confirmed his death on Facebook.“Bobby passed away last night and is no longer in any pain,” she wrote on Wednesday.A cause of death has not been announced.The Post has reached out to Rivers’ reps for comment.Heralded as “Milwaukee’s Black, queer media pioneer” by Wisconsin LGBTQ news outlet Our Lives Wisconsin, Rivers worked as a VJ on VH1 in 1985 alongside Rosie O’Donnell.
In 1988, he went on to host his own celebrity talk show on the cable music channel, “Watch Bobby Rivers.” He later hosted the late-night dating show “Bedroom Buddies.”In the early 2000s, Rivers hosted Food Network’s short-lived series “Top 5.”But fame was not without its drawbacks, and Rivers often received racist and homophobic attacks.“Nobody really knew this, but I did receive a lot of hate mail,” Rivers said in a July 2023 interview with Our Lives Wisconsin. “Letters with no return address.
Letters with swastikas on them. I didn’t get letters when I was on TV, but I did get voicemails.”“After all these years of working hard, and taking care of my family, and making the Black and gay communities proud of me, and being worn down romantically by this solo act, I also had to deal with homophobic comments,” he added. “I had a great friend who came out with me, and while we were seeing Bruce Springsteen at Alpine Valley, someone yelled ‘Bobby Rivers, what are you doing with a woman.’.
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