Manchester's £210m arts centre which will be opening its doors later this month will be known as Aviva Studios as a multi-million pound deal is agreed.
The Factory International building, which will be the permanent home of the Manchester International Festival, will be sponsored by the insurance firm.
It comes as the final preparations are made before the long-awaited venue opens to the public for the biennial festival with an official opening in October.
The development at the old Granada Studios in the city centre is the largest investment in a national cultural project since London's Tate Modern in 2000.
Read more on manchestereveningnews.co.uk
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