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EST Articles, Asian-Themed Digital Publication, Launched by Jaeson Ma and Eric Tu (EXCLUSIVE)

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Patrick Frater Asia Bureau Chief EST Media, the Asian-focused film and video group, hatched by Jaeson Ma and former Vice Media executive Eric Tu, is now diversifying into publishing.

It is launching EST Articles under its Eastern Standard Times journalism banner. The digital-only publication is “dedicated to exploring the voices and stories of the Asian and Asian diaspora communities through written medium to long-form, in-depth articles,” EST Media said. “The mission behind EST Articles is to shed light on issues relevant to communities of Asian heritage and their global diaspora, bridging gaps and sharing untold stories that resonate with these diverse groups.” EST Articles will be free of charge with stories refreshed every two weeks.

Most content will be commissioned, though it will also accept guest features from notable Asia-related figures. The publication will be led by Hong Kong born writer, director, producer Keshia Hannam.

She will serve as the publication’s editor-in-chief and creative director. The cover story of the first edition is an interview with Malaysian-born “Crazy Rich Asians” screenwriter Adele Lim.

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