Disney+ Close To 2024 Target Of 50 Non-U.S. Originals, Says Streamer — Edinburgh TV Festival
deadline.comDisney+ has “pretty much” hit its target of creating 50 original international titles, according to its Europe content boss.
Disney’s SVP, Original Content, Europe and Africa, Keelan confirmed the target, which was set back in December 2020, had almost been met a year ahead of schedule.
This is despite the general downturn in commissioning in Europe this year and potential changes in Disney+’s strategic focus going forwards spearheaded by Disney CEO Bob Iger. “We’ve pretty much got there already,” said Keelan, though he added Disney+ is “never going to be in that high-volume game.” He added: “It’s more about quality.” The 50-title figure includes returning series such as Extraordinary, the British superhero workplace comedy about a world in which normal people have powers.
Disney also today announced cast for UK thriller Playdate and unscripted show World War Shoe: Adidas Vs. Puma today at the Edinburgh TV Festival.
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