Disney Ad Sales Executive Lisa Valentino Exits Amid Restructuring
variety.comBrian Steinberg Senior TV Editor Lisa Valentino, a senior executive at Disney Advertising Sales who had in the past been tasked with several of the unit’s digital initiatives, has left the company, according to people familiar with the matter, even as Disney is in the midst of its “upfront” talks with advertisers.
Valentino had been working her second stint at Disney, most recently as executive vice president of category sales and client solutions.
In the recent past, she had touted some of Disney’s most critical new ad-tech to clients. These included some of the company’s efforts to find new methodologies of tabulating audiences and helping advertisers to reach those crowds with more precision with so-called “addressable” formats.
Valentino declined to comment. She departed as the result of a planned re-alignment of the advertising sales staff, according to one of the people familiar with the situation. “Any employee impacted by a reorganization that has access to confidential information would be required to exit,” Disney Advertising said in a statement provided to Variety.
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