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Data Scientist Leslie Wood Joins iSpot As Chief Research Officer

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deadline.com
deadline.comdeadline.com:

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer.

She will lead new currency initiatives across linear and streaming and oversee the data science department responsible for measuring ads and programming.

Wood comes to iSpot after maintaining a longtime partnership with Media Trust LLC, where she spearheaded research into internet reach and frequency, market mix modeling, radio listening patterns and TV reach optimization.

A multi-decade veteran with a PHD in machine learning, Wood is credited with accelerating innovation in brand measurement, notably for her tenure as Chief Data Officer for NCSolutions.

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