Comcast execs did some more crowing about Peacock’s landmark AFC Wild Card game this month and said it drove paid signups to the streaming service.
They declined to specify how many new customers came aboard but said they’re focused on retaining those — and all — subscribers and scaling up the streamer, which passed $1 billion in revenue and hit 31 million subscribers last quarter.
Losses of $845 million were narrowed, and peaked in 2023, but, in any case, the company isn’t stressing about that or about content spending — a bit of different playbook from other traditional media companies who have been pushing profitability over sub growth for the past year and a half.
Comcast is bigger, more diversified and has the strongest balance sheet of the group. It has a massive “connectivity” business with cable, broadband and wireless. RELATED: Peacock Restructures Marketing Operation, Resulting In Layoffs That’s driven speculation the company will be a buyer as media consolidation is expected to pick up.
Read more on deadline.com
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