‘Big Ten Day’ Will Help NBCU Trumpet College Football Saturdays
variety.comBrian Steinberg Senior TV Editor NBC has long been the home of the popular sports broadcast “Sunday Night Football.” Now it wants to get the word out about football on Saturday nights.
Thanks to a new deal that starts in earnest this year, NBC has gained rights to air Big Ten college football games on Saturday nights commencing September 2, all part of a scramble last year that gave new rights to the league to NBC and CBS, and saw ESPN give up its hold on the conference’s games.
While Fox and CBS will air games on Saturday afternoons, NBC will show them in primetime — the first time the conference has enjoyed such a window on broadcast TV — creating an urgent need to inform sports fans across the nation. “We never want to take anyone for granted.
That could even be a die-hard Michigan State fan or an Ohio State fan,” says Lyndsay Signor, senior vice president of consumer engagement for NBC Sports, in an interview.
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