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BBC To Triple Animation Spend For 7-12s; Kids Boss Patricia Hidalgo Talks Up Potential For Global Hits

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deadline.com

The BBC is to triple its investment in UK-made animation for 7-to-12 year olds over the coming years as kids chief Patricia Hidalgo talks up the potential for the corporation to produce the next generation of global hits.The BBC’s goal is to air three UK original animations for this older children’s audience per year, up from just one as it currently stands.Addressing the Manchester Animation Festival this morning, former Turner EMEA kids boss Hidalgo described the move as a “significant increase,” which comes as the BBC delivers on “great content for this older target” in the factual-entertainment, drama and comedy spaces.At time of publication, the BBC had not confirmed how much spend will rise to and whether the funds will be additive or

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