Todd Spangler NY Digital Editor Apple TV+ has added more than 50 licensed movies included in the price of the subscription service — the first time the tech giant’s streamer has included a significant collection of back-catalog content from third-party studios.
Until now, Apple TV+’s lineup has almost entirely comprised original series, movies and specials commissioned for the platform (as well as a smattering of live MLB games).
Now it has added a bouquet of older film favorites to the mix, including popular and award-winning movies like “Titanic,” “300,” “Argo,” “Black Hawk Down,” “The Bodyguard,” “Jurassic World,” “Gravity,” “Fast & Furious 6,” “Kill Bill” Volume 1 and 2, “Star Trek Into Darkness,” “The Wolf of Wall Street,” “Ferris Bueller’s Day Off,” “Mad Max: Fury Road,” the original 2004 “Mean Girls” and “Zoolander.” The movies are listed in a new section on the service labeled “Great Movies on Apple TV+” — however, the service notes, these are available for a “limited time.” Many of the titles are set to roll off later in March, with some available through the end of April.
So it’s not entirely clear if Apple TV+ will be adding a rotation of licensed films going forward or if this is a one-off subscriber acquisition/retention initiative. (An Apple rep did not respond to a request for more info.) Apple TV+ launched in November 2019, originally priced at just $4.99 per month in the U.S.
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