AMPTP Says It Agreed to SAG-AFTRA Demand for ‘Informed Consent’ on AI Use
variety.comGene Maddaus Senior Media Writer The group that bargains on behalf of the studios issued a point-by-point response on Friday to SAG-AFTRA, arguing that the union walked away from a deal with more than $1 billion in additional wages, residuals and pension and health contributions.
The Alliance of Motion Picture and Television Producers also argued that it has accepted the union’s demand for “informed consent” on the use of artificial intelligence — which has become one of the major issues in the week-old strike.
Duncan Crabtree-Ireland, the union’s top negotiator, alleged on July 13 that the studios want to scan background actors and replicate their likenesses “for the rest of eternity” without consent.
The AMPTP has adamantly said that is false, and that its proposal includes both consent and compensation. SAG-AFTRA is not trying to ban AI outright, as some high-profile members stand to profit from licensing their likeness rights.
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