After ‘Suits’ Effect, Netflix’s Ted Sarandos Urges Studios To License Streamer More Titles
deadline.comNetflix has had a big twelve months when it comes to licensed content. Deadline revealed in June that Warner Bros. Discovery struck a deal to license a number of titles including Insecure, Ballers and Six Feet Under and in December it inked a wide-ranging deal with Disney that sent titles including Lost, This Is Us and How I Met Your Mother to Netflix in example for securing Grey’s Anatomy on the Disney-owned platforms.
This comes after the hottest show of the summer was Suits, a legal drama that started in 2011, thanks to appearing on Netflix, prompting a new spinoff, as revealed by Deadline.
Now, Netflix Co-CEO Ted Sarandos wants more. “I believe because of our our distribution heft and our recommendation system that sometimes we can uniquely add more value to the studio’s IP than they can.
Not all the time, but sometimes it does, and we are the best buyer for it,” Sarandos said on its investor call after its fourth-quarter earnings. “I am thrilled that the studios are more open to licensing again, and I’m thrilled to tell them that we are open for business.” Sarandos has talked up licensing before, in particular on its previous earnings call, but he went a step further today.
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