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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook
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deadline.com
deadline.comGlobal entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020.
Growth will be fueled by an explosion in Internet advertising, which looks set to generate 77% of total ad spend in five years, and about 30% of streaming revenue, according to giant consultancy PwC in its annual five-year outlook.
Ad spend topped consumer spending globally last year. Total entertainment and media industry revenue rose 5% to $2.8 billion in 2023 and should hit $3.4 trillion in 2028, the firm said, led by ads.
Streamers, the industry’s future, are increasingly tapping advertising to drive sales, along with consolidation and bundling, live sports and password-sharing crackdowns.
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