John Hopewell Chief International Correspondent CANNES — 3CAT, the newly reset Barcelona-based Catalan public broadcaster, and one of the driving forces behind Canneseries highlight “This Is Not Sweden,” is bringing onto the market a new docuseries “Aitana” as the Catalan-language service seeks to cut through the crowd with some of the biggest IPs a territory has: Its soccer stars.
Sold as both a 90-minute movie and also a three-part 40-minute episode mini, “Aitana” is an inside-track on Barcelona soccer club’s Aitana Bonmatí, winner of the 2023 Women’s Ballon d’Or for best female soccer player in the world. “Aitana” world premieres on April 23 on 3CAT’s linear channel and AVOD platform on April 23. “The Signing” (“El Fitxatge”), about how Barcelona, far from the great soccer club of today, signed up the greatest player in the world, Johan Cruyff, is now near to completion and will be released on 3CAT in May 21.
3CAT also spares a thought for José Luis Nuñez, Barcelona president over 1978-2000, in the four-part series “Nuñez.” “True events-based productions are a market trend, and in 3CAT we’re happy to count on a wide variety of ongoing in-house projects and co-production proposals on this track,” Pío Vernis, 3CAT audiovisual business director. “As an audiovisual powerhouse, we’re taking part of both factual or scripted content that embrace and leverage Catalan industry last decades’ deep-rooted tradition in documentary productions.
This happy combination of nowadays reputed local showrunners, a strong industry and its long expertise on true-events storytelling gives us a competitive advantage in the marketplace,” he added. Flowering of Genius: “Aitana” “Aitana” tracks Bonmatí as she goes about her daily life in 2023,.
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