‘Yellowstone’ Viewership on Peacock Has Increased 26% Since CBS Debut (EXCLUSIVE)
variety.comSelome Hailu Taylor Sheridan’s hit drama “Yellowstone” made its broadcast debut on CBS last week, with an average 6.6 million viewers tuning in to watch the series premiere that first aired on Paramount Network five years ago.
That number decreased to a still-solid 5 million with Episode 2 on Sunday night, and it seemed likely that a chunk of the viewers who dropped off — especially from within the 3 million viewers who had never seen the show before — may have opted to stream the show at their own pace on Peacock instead of returning to CBS.
Lo and behold: Viewership of “Yellowstone” between Sept. 17 and Sept. 27 grew by 26% compared to the previous 10-day period, Variety has learned exclusively.
Paramount Global imported “Yellowstone” to CBS for two reasons: to fill out its fall slate of scripted programming amid the Hollywood strikes, and to address previous research that revealed that 80% of CBS’ 200 million annual viewers had never watched it, despite that the Kevin Costner vehicle seemed like a fit for the network’s demographic.
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