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Women’s NCAA Tournament Boosts March Cable Viewership; ‘Love Is Blind,’ ‘The Gentlemen’ & ‘Avatar’ Dominate On Netflix, Nielsen Says

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deadline.com

Once again, TV usage was down in March with broadcast TV receiving the smallest percentage among the primary viewing categories.

Broadcast TV saw a 6% usage decline from February to March, accounting for just 22.5% of viewing. Year-over-year, broadcast viewing has fallen 4%, according to Nielsen‘s monthly report, The Gauge.

On a yearly basis, cable viewing saw the largest usage decline at 10%. However, it remained resilient at 283.% of viewing thanks in part to March Madness.

Sports cable viewing was up 43% in the month of March, according to Nielsen, which also notes that the women’s NCAA tournament had a larger impact on viewership than it usually does.

Read more on deadline.com
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